Priyanka Chopra, an accomplished actress and entrepreneur, has become one of the most influential figures in both Bollywood and Hollywood. She endorses numerous global brands such as Max Factor, Crocs, and Bulgari. Her high demand comes not only from her acting career but also from her business ventures and investments.
Priyanka’s journey from being crowned Miss World to becoming a global brand ambassador highlights her versatility and appeal across various markets. She has partnered with brands like Bumble, Tiffany & Co., and Pantene, showcasing her ability to influence both Indian and international audiences.
As one of India’s highest-paid actors, Priyanka Chopra has proven that her brand value extends far beyond the screen. Her endorsements add significant value to the brands she represents, making her a sought-after name in the industry.
Brand Endorsements and Business Ventures
Priyanka Chopra has not only made a mark in the entertainment industry but has also established herself as a powerful brand ambassador and entrepreneur. Her journey includes notable brand endorsements, smart investments, and significant ventures into the tech world.
From Miss World to Brand Icon
Priyanka Chopra’s rise to fame began when she won the Miss World title in 2000, launching her into Bollywood and eventually Hollywood. With her growing popularity, she became the face of multiple high-profile brands.
She has endorsed brands like Lux, Pantene, Garnier, Nokia, Pepsi, and TAG Heuer. Each endorsement highlights her versatile appeal and ability to connect with diverse audiences. Additionally, she serves as a UNICEF Goodwill Ambassador, promoting global social causes.
Here are some of her notable brand endorsements:
| Brand | Industry |
|---|---|
| Lux | Beauty |
| Pantene | Haircare |
| Garnier | Skincare |
| Nokia | Technology |
| Pepsi | Beverage |
| TAG Heuer | Watches |
Diversifying into Tech and Startups
Priyanka Chopra has strategically invested in various startups and tech ventures, expanding her influence beyond traditional media.
In 2018, she invested in the online dating app, Bumble, which was also actively promoted by US tennis star Serena Williams. Chopra has shown a keen interest in supporting promising startups, such as Holberton School, a software engineering school, and Apartment List, a platform connecting renters with apartments.
She has also engaged with initiatives like Startup India Prarambh, encouraging innovation and entrepreneurship in India.
The Influence of Social Media
Social media plays a crucial role in Priyanka Chopra’s brand strategy. Her Instagram posts, where she charges over Rs. 2 crores for promotions, reach millions of followers. This platform amplifies her endorsements and business ventures, making her one of the most sought-after influencers.
Using social media effectively, she promotes brands like Crocs and Bumble, connecting directly with her audience. Her posts often blend professional achievements with personal moments, creating a relatable yet aspirational persona.
The power of her social media presence significantly boosts the revenue and visibility of the brands she endorses.
Cinematic and Entertainment Endeavors
Priyanka Chopra Jonas has a remarkable career that spans both Bollywood and Hollywood. Additionally, she has established herself as a multifaceted creator and influencer in the entertainment industry.
Bollywood to Hollywood Journey
Priyanka Chopra started her career in Bollywood, quickly becoming a prominent actress with movies like Barfi!, Bajirao Mastani, and Don. Her talent and versatility allowed her to transition into Hollywood, where she gained international fame through roles in Quantico and Baywatch.
In Hollywood, she continued to prove herself by starring in hit movies such as The Matrix Resurrections. This global exposure has not only boosted her net worth but also made her an influential figure in both industries.
Multipotentialite as a Creator and Influencer
Beyond acting, Priyanka Chopra Jonas is a producer and entrepreneur. Her production company, Purple Pebble Pictures, focuses on promoting regional Indian films. She also co-owns the New York restaurant Sona.
As a singer, she has released singles like “In My City” and “Exotic.” She frequently uses her Instagram to share updates about her projects and causes she supports. Priyanka’s influence extends beyond the screen, impacting various aspects of entertainment and business.
